Strauss Group Drops Sabra Amidst ‘Plummeting Demand’

TRT World on Instagram: "Strauss Group, an Israeli food manufacturer, has just been forced to sell its North American hummus brands Sabra and Obela to Pepsi following a sales drop and a boycott campaign. The move seems to be a response to the pressure that years of BDS-organised boycotts have had on the marketability of the Sabra brand, particularly in the wake of Israel’s genocidal war on Gaza. In stores throughout North America, it’s possible to see stickers that read “Boycott Israeli apartheid” and “Boycott Israeli goods contaminated with apartheid and Zionism” plastered on the hummus products, as part of an effort led by BDS to remind consumers of Sabra’s ownership. “The Strauss Group materially supports and sends care packages to the Golani Brigade of the Israel Defense Forces,” the Palestine Campaign states online. “Credible allegations of the brigade’s role in human rights abuses, including arbitrary murders, assaults and detentions have been made by a variety of Palestinian civil society groups,” the website adds. Between product recalls due to salmonella and listeria contamination in the early 2010s and the ethical boycott movement that has gained steam in recent years, Sabra’s hummus share on the market dropped from 60 percent in 2021 to 38.5 percent in June 2023 to 36.6 percent in June 2024."

34K likes, 840 comments - trtworld on November 25, 2024: "Strauss Group, an Israeli food manufacturer, has just been forced to sell its North American hummus brands Sabra and Obela to Pepsi following a sales drop and a boycott campaign. The move seems to be a response to the pressure that years of BDS-organised boycotts have had on the marketability of the Sabra brand, particularly in the wake of Israel’s genocidal war on Gaza. In stores throughout North America, it’s possible to see stickers that read “Boycott Israeli apartheid” and “Boycott Israeli goods contaminated with apartheid and Zionism” plastered on the hummus products, as part of an effort led by BDS to remind consumers of Sabra’s ownership. “The Strauss Group materially supports and sends care packages to the Golani Brigade of the Israel Defense Forces,” the Palestine Campaign states online. “Credible allegations of the brigade’s role in human rights abuses, including arbitrary murders, assaults and detentions have been made by a variety of Palestinian civil society groups,” the website adds. Between product recalls due to salmonella and listeria contamination in the early 2010s and the ethical boycott movement that has gained steam in recent years, Sabra’s hummus share on the market dropped from 60 percent in 2021 to 38.5 percent in June 2023 to 36.6 percent in June 2024.".

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