Reported on
February 17, 2025
Sector
🧣 Fashion
Type
BDS Win
Italian sportswear company Erreà has swiftly ended its sponsorship deal with the Israeli Football Association, just 1.5 months into its contract, due to growing global boycott pressure.
Erreà had taken over from PUMA as the official sponsor of the Israel Football Association, signing a contract in August 2024 which began in January 2025.