Like Pret a Manger, L’Or is owned by JAB Holding, 90% of which belongs to 4 of 9 Reimann children, who support Israel as an atonement for their family’s Nazi past. This is mainly through their Alfred Landecker Foundation which believes “the right of the State of Israel to exist is inviolable”, including a partnership with the Hebrew University of Jerusalem which saw a $13m grant for research on ‘the causes and consequences of the Holocaust and the study of human rights’.
L’Or
⚠️ Complicit
🧩 Parent company is complicit