Founders Marisa Poster, and brothers Teddie and Levi Levenfiche, have ties to Israel including Marisa spending “six months living in Tel Aviv, studying at the Tel Aviv University as part of her university degree”.
In 2025, Teddie published a Linkedin post equating pro-Palestine protestors as violent and anti-semitic, in a post he has since removed but can be seen here.
Marisa, Teddie and Levi claim to regularly attend Hampstead Garden Suburb Synagogue in London, which describes itself on its Facebook page as “proud to be modern, Zionist, friendly & inclusive”.
