As of February 2025, Reebok has signed a two year sponsorship deal with the Israeli Football Association (IFA). This comes after previous sponsors Erreà swiftly dropped the IFA due to boycott pressure. See also: @lucas.febraro “Tell Reebok to do the right thing.”

Reebok
🚨 Deeply complicit
💼 Partners with Israeli orgs and 🗣️ Supports Israel
Sector: 🧣 Fashion
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• Reebok Denies Dropping Israeli Football Association
