Israeli food corporation Strauss Group provides financial support to the IOF, and they’re proud of it. Additionally, in response to a Facebook campaign in Feb 2011 to boycott Sabra Hummus products, Forbes reported about Strauss Group:
Israel’s second-largest food company (after Tnuva) readily concedes that it provides food for soldiers during training and on missions. “For us, Israeli soldiers are not army; Israeli soldiers are our kids,” says Strauss.