In October that year, a group of Google and Amazon employees began their No Tech for Apartheid campaign which has actively engaged in protesting Project Nimbus. In June 2024, announced a student pledge where “more than 1,100 self-identified STEM students and young workers from more than 120 universities have signed a pledge to not take jobs or internships at Google or Amazon until the companies end their involvement in Project Nimbus”.
A ‘DeGoogle’ movement has also emerged from growing public awareness of Google's privacy violations, including calls to use free and open-source (FOSS) alternatives where possible.
See also: Google backed Israel’s military. Now its workers are in revolt