❌ In 2010, H&M opened a store in the Malha Mall in Jerusalem, whitewashing the ethnic cleansing of the village of Malha which once stood there until its violent erasure by the 1948 Nakba.
H&M now owns a total of 24 stores in Israel, legitimising the settler colonial project and contributing to its economy.
Quoting BDS Movement’s article ‘H&M Whitewashing Israel's Colonization of Jerusalem’:
In addition to opening stores in Tel Aviv and Jerusalem, H&M has announced its decision to open additional stores in Haifa, Petah Tikva, Netanya, and Rehovot [1]. While H&M is clearly not the only international chain that is operating in Israel, its decision to invest substantially in Israel after its criminal war of aggression on Gaza and in the midst of its intensified colonization of Jerusalem in contravention of international law..