The CEO of Next Plc. is Simon Wolfson from the staunchly Zionist Wolfson family and whose father, David Wolfson, is a vocal supporter of the IOF including setting up a ‘pop-up café’ at the Gaza border in December 2023 to ‘feed the IDF’. Amongst them too is Andrew Wolfson, pictured here with Israeli ‘President’ Isaac Herzog, who is chairman of the ‘charity’ Beit Halochem which is dedicated to raising funds for the IOF who ‘protect the state of Israel’.

The family also run The Wolfson Family Charitable Trust whose focus is ‘capital infrastructure projects in the UK Jewish community and Israel’.